2026 World Cup Auction
Wed, May 20, 2026 01:00PM EDT - Sun, May 31, 2026 10:30PM EDT
Timed Auction in Progress ... Currently on Lot Lot 29
1950 FIFA World Cup (Brazil) Final Program – Uruguay Upsets Brazil 2-1 ("The Maracanã Smash") for 2nd World Title!
Starting Bid
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| $2,500,000 | $150,000 |
Presented here is the official program from the 1950 FIFA World Cup Final Pool deciding match played on July 16, 1950, at the Estádio do Maracanã in Rio de Janeiro—the match known worldwide as the "Maracanazo," in which Uruguay stunned Brazil 2-1 before an estimated 200,000 spectators to claim their second World Championship.
The program presents with an illustrated cover bearing the tournament title "IV Campeonato Mundial de Futebol – Taça Jules Rimet – Brasil Junho de 1950" with a colorful flag-themed boot design and an advertisement for Cafiaspirina. Interior pages are printed on aged stock showing expected toning, foxing, and brittleness consistent with 75 years of age. Notable interior content includes a portrait of FIFA President Jules Rimet and the complete FIFA Executive Committee roster, along with articles on the history of world football and the tournament structure.
The program displays moderate condition wear including edge fraying and rubbing but remains largely intact and legible throughout. Brazil's loss in front of what remains the largest crowd ever to witness a football match makes this one of the most significant programs in World Cup collecting history—a document of football's most stunning upset.
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