SCP Auctions November 2010 Internet Auction
Wed, Oct 27, 2010 08:00PM EDT - Sun, Nov 14, 2010 12:00PM EST
Timed Auction
Lot 55
RARE 1950'S WILLIE MAYS CHESTERFIELD CIGARETTES ADVERTISING SIGN
Sold for
$5,026.80
Sold Price includes BP
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $200,000 | $20,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
This rare and desirable advertisement pictures a young Willie Mays enjoying a Chesterfield smoke. Madison Avenue clearly recognized the talented and charismatic Mays along with Jackie Robinson as the first highly marketable African-American athletes of their era. The surface area of this 21 by 22 piece exhibits a few minor dings most prevalent at the corners (likely from mounting) but the bright original color remains vibrant. There is evidence of light expert restoration at the corners. This overall visual quality of this particular piece is substantially better than most of the limited example known in the hobby. Apparent EX-MT condition. Professionally double-matted and framed to an overall size of 29" by 30".
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