2022 SPRING PREMIER AUCTION
Wed, May 18, 2022 08:00PM EDT - Sun, Jun 5, 2022 08:36AM EDT
Timed Auction
Lot 286
LARGE ONLY KNOWN 1950'S TRIO OF TED WILLIAMS "DRINK MOXIE" DIE-CUT ADVERTISING DISPLAYS
Sold for
$1,980
Sold Price includes BP
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
While Joe DiMaggio is best known for his endorsement of Mr. Coffee and Yogi Berra for Yoo-Hoo, Ted Williams will forever be linked with the soft drink Moxie. For over two decades, “The Kid” lent his likeliness to the Massachusetts-based soft drink. In this 1950s piece, Williams takes a finger-pointing pose mimicking the brand’s original “Moxie Man” character image. The Hall of Famer is shown in his full Red Sox home uniform behind a stadium gate along with a baseball that declares, “Ted Williams Says: Drink Moxie.” While the display was intended to be die-cut, this example is a printing sheet with three of the images side by side – the only known example. Measuring 43” x 12”, the uncut display shows overall toning and edge wear. The piece has been professionally matted and framed to bring out the bold colors in the display. A one-of-a-kind three-panel example of one of the most sought-after Ted Williams advertising pieces. This exceptional piece of advertising art presents in Near Mint to Mint condition. To read an article about this collection from Sports Collectors Daily, click here.
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