SCP Auctions July 13, 2011 Monthly Auction #1
Mon, Jun 27, 2011 08:00PM EDT - Thu, Jul 14, 2011 07:37AM EDT
Timed Auction
Lot 64
RED AUERBACH'S MILLER LITE ALL STARS UNIFORM, JACKET & PHOTO
Sold for
$1,626
Sold Price includes BP
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $200,000 | $20,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
Red Auerbach was in the "Less Filling" camp of this memorable advertising campaign for Miller Lite beer. Offered in this lot is Red's #22 Miller Lite Less Filling uniform and jacket. Size 44 California Athletic Limited baseball jersey and size 38 pants with "red" written on the tag. Light blue puffy jacket has #22 and "Red" on left breast with "Less Filling" in script on back. Jacket has some light staining on front and "#22" written on tag, size XL. EX.
Also included is a 25" by 20" team photo picturing Red and the rest of the stars from the advertising campaign wearing their uniforms.
Includes letter of provenance from the Red Auerbach estate.
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