| Price | Bid Increment |
|---|---|
| $50 | $5 |
| $100 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $20,000 | $2,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $200,000 | $25,000 |
| $500,000 | $50,000 |
| $1,000,000 | $100,000 |
| $2,500,000 | $150,000 |
Presented here is one of the most extraordinary football memorabilia collections ever assembled under a single provenance — a complete, unbroken run of every Notre Dame vs. USC football program from 1926 through 2025, totaling 96 programs across 99 years of one of college football's most sacred annual rivalries. This is not a near-complete set with gaps filled by later acquisitions; this is every single program, without exception, from the inaugural year of the rivalry's modern form through the present century — a collecting achievement of the very first order.
The Notre Dame–USC rivalry is college football's defining intersectional matchup, an annual game between two of the sport's most storied programs that has shaped the national championship picture, produced some of the sport's most memorable moments, and attracted national attention for a century. Inaugurated in 1926 at the instigation of Notre Dame's Knute Rockne, the series was designed from the outset as a showcase game — a destination event attracting fans, media, and cultural attention that transcended regional conference rivalries. One hundred games later, the rivalry has produced NFL Hall of Famers by the dozens, Heisman Trophy winners on both sides, and moments permanently embedded in the American sporting memory.
The programs themselves span nine decades of American graphic design, print culture, and sports marketing. A 1926 or 1930s program reflects the typography, illustration styles, and cultural aesthetics of Depression-era America (Knute Rockne’s final game was in 1930 before his tragic plane crash); the postwar programs of the 1940s and 1950s document the game's growth into a national media phenomenon; the 1960s and 1970s programs capture the era of John McKay, John Robinson, Ara Parseghian, and Dan Devine; and the modern programs chart the rise of multimedia marketing, corporate sponsorship, and the college football industrial complex. As a set, these 100 programs constitute an unparalleled visual and historical archive of the rivalry across its entire history.
For the dedicated Notre Dame or USC collector, the football historian, the institutional archives program, or the collector seeking a single extraordinary lot that stands apart from anything else in the current marketplace, this 100-program complete run has no peer. The combination of absolute completeness — 100 programs, 100 games, not a single gap across 99 years. The historical significance of the rivalry, and the physical scope of the collection creates a once-in-a-lifetime opportunity. Collections of this completeness and documentation rarely emerge; when they do, they define the standard by which all subsequent program collections are measured.
Several programs include a ticket stub from the matching game. Years which include the ticket stubs are as follows: 1942, 1947, 1964, 1967, 1972, 1974, 1977, 1984, 1986. The 1930 program includes an additional Los Angeles Times excerpt. Also included in lieu of programs for the 2022 and 2024 University of Southern California home games are the USC Flip Cards as no programs were produced for these years. This group covers 11 decades, beginning in the 1920s and concluding in 2025.
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