SCP Auctions November 2010 Internet Auction
Wed, Oct 27, 2010 08:00PM EDT - Sun, Nov 14, 2010 12:00PM EST
Timed Auction
Lot 60
C.1959 THREE-DIMENSIONAL YOO-HOO ADVERTISING DISPLAY FEATURING YOGI BERRA
Sold for
$363.60
Sold Price includes BP
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $200,000 | $20,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
NOTE: THE IMAGE IN THE CATALOGUE SHOWS THIS PIECE FRAMED. IT HAS BEEN REMOVED FROM THE FRAME FOR INSPECTION AND IS BEING OFFERED WITHOUT THE FRAME.
Yogi Berra's aptitude on the field combined with his whimsical personality to make him the ideal pitchman for Yoo-Hoo's popular chocolate beverage. The endorsement was aggressively publicized by the bottler and offered here is one of their most obscure displays from that advertising campaign. Yogi is pictured in front of his clubhouse locker in a state of relaxation as he savors the refreshing Yoo-Hoo product. A three-dimensional simulated frame surrounds the colorful image. The "frame" which is typically absent from such displays is fashioned in folded cardboard and measures 20-1/2" x 26". The "frame" portion is very mildly misshapen and split in a few subtle areaS presenting at about VG-EX. The image area appears EX or better with the exception of a nail hole at the top edge. Overall the condition of this example rates among the best of the handful of know examples of this rare and fragile ad piece.
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