2023 SUMMER PREMIER AUCTION
Wed, Aug 9, 2023 08:00PM EDT - Sun, Aug 27, 2023 10:31AM EDT
Timed Auction
Lot 403
1998 Kobe Bryant Autographed L.A. Lakers Shooting Shirt Inscribed to Producer of Famous '98 Sprite Commercial PSA/DNA LOA
Sold for
$2,290.80
Sold Price includes BP
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
According to our consignor, "In 1998, Kobe Bryant starred in a Sprite commercial I executive-produced as part of his deal as an endorser of the Official Soft Drink of the NBA. That commercial was a remake that paid tribute to the famous basketball court scene in the seminal 1983 hip-hop film Wild Style, which celebrated its 15th anniversary the year the commercial was made. Kobe’s scene featured Tim Duncan, Missy Elliott, and hip-hop pioneers Grandmaster Caz and Prince Whipper Whip — both of whom were in the original 1983 production. The spot garnered much pop culture attention and the campaign is ranked #9 by Complex Magazine on their list of the 50 Greatest Rap Commercials."
Following production, Kobe signed this offered L.A. Lakers shooting shirt on-set for executive producer of the Sprite ad [our consignor]. The bulky gold home warm-up is tagged by Nike and comes in size XXL. Kobe has autographed the front "To Lamar, Best Wishes, Kobe 8" in black sharpie (8/10 strength and 9'10 eye appeal). The snap-button top and trim pattern around the collar, sleeves and tail matches the late 1990's style. The reverse is blank as were all of these generic team warm-ups/shooting shirts at that time. Based on the Nike tagging, it appears this was a store-bought Lakers warm-up/shooting shirt and not one issued to any particular player.
Includes LOA from PSA/DNA for the autograph and letter of provenance. Images posted of our consignor with Kobe as well as other Hip Hop stars of the era.
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