2022 WINTER PREMIER AUCTION
Wed, Jan 19, 2022 09:00PM EST - Thu, Jun 2, 2022 10:08AM EDT
Timed Auction
Lot 260
1990 MICHAEL JORDAN "NEWEST SYMBOL OF WHEATIES CEREAL" ORIGINAL ADVERSTISING PHOTO - RMY LOA
Unsold
$1,000
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $10 |
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
In 1990, despite not winning an NBA title yet, the man that Wheaties chose to be their newest face was Michael Jordan of the Chicago Bulls. Soon, his face would be everywhere but when this photo came out, it was introducing a star to the breakfast cereal world with a bold advertising campaign. The offered image is a vintage promotional photo showing what the new boxes of cereal would look like. Size: 8"x10". Accompanied by an RMY LOA. A good candidate for an Original Photograph submission at PSA.
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