2022 SUMMER PREMIER AUCTION
Wed, Aug 24, 2022 08:00PM EDT - Sun, Oct 9, 2022 08:59AM EDT
Timed Auction
Lot 730
1923 BABE RUTH UNDERWOOD & UNDERWOOD PHOTOGRAPH USED FOR HIS FRO-JOY'S 'CONE WEEK' PROMOTION - PSA/DNA TYPE III
Unsold
Bid Increments
| Price | Bid Increment |
|---|---|
| $200 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $3,000 | $250 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $20,000 | $2,000 |
| $30,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
| $200,000 | $20,000 |
| $300,000 | $25,000 |
| $500,000 | $50,000 |
Important 1923 Babe Ruth Underwood & Underwood News Service photograph capturing Ruth fielding a ball in his New York Yankees uniform. The 6½" x 8½" image was used for Fro-Joy Ice Cream's baseball card campaign and remains an iconic card from an important year in Ruth's career. Fro-Joy created a unique "Cone Week" promotion during the late summer in order to sell more ice cream where every purchase of a Fro-Joy cone would come with a new Ruth card available every week. This iconic image was used for one of the cards that Fro-Joy produced. The image remains in great condition with a clear image of Ruth. Encapsulated and deemed Type III by PSA. The photograph is a period example that was made from a duplicate negative.
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